10 Best Practices for Improving Consumer Choice on Health Exchanges

April 10, 2014 Audrey Dalton

With the healthcare reform underway, it's more important than ever to implement the right healthcare consumer experience. Considering that 36% of enrollees are willing to switch insurers if offered the ideal experience, health plans can either benefit or lose when these changes swing into full effect.

The best way to ensure success is to engage consumers before and after their shopping experience. And we’d love to help you do just that. Read this guide to learn 10 valuable ways to attract, engage, and retain today’s healthcare consumer.

About the Author

Audrey Dalton

Audrey holds nearly 10 years of B2B/B2C sales, marketing, and communications experience. She manages the content strategy and development for multimedia campaigns and digital marketing programs at CodeBaby. She also has wistful aspirations to be a globetrotting mega DJ.

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