CodeBaby Joins Industry Leaders to Discuss Engagement and Decision Support at Private Exchange Forum

March 2, 2015 Katherine Wells

Colorado Springs, Colo., March 3, 2015 –– CodeBaby, an award-winning provider of interactive virtual assistant technology, will be joining industry leaders at the Private Exchange Forum, March 31 – April 1 in Dallas, Texas. As part of the event, CodeBaby Chief Strategy Officer, Paul Smith will be participating in panel Session 103 titled “Engagement and Decision Support Considerations for Private Exchanges.”

In a 2013 Accenture survey of 2,000 consumers, 87 percent of respondents said that decision support tools were an important feature of a private exchange, and a majority identified them as critical. Private exchanges need to offer highly personalized experiences with data-driven insights that help consumers find the best health plan and voluntary benefits for their lifestyle.

Picture of Doug Field, Founder & CEO of IHCC“We specifically invited CodeBaby to participate in this panel discussion to contribute their wealth of experience in consumer engagement, decision support and intelligent virtual assistants in private exchanges,” said Doug Field, Founder & CEO of the Institute of Healthcare Consumerism. “The Private Exchange Forum is the go-to event for anyone involved in a private exchange, by virtue of the immense knowledge sharing from companies like CodeBaby.”

In this session, panelists will discuss how to drive engagement through the right set of decision support tools in a private exchange. Taking place on Wednesday, April 1, 2015 from 11:15 a.m. – 12:15 p.m. the discussion also will look at new ways web technologies are engaging consumers using data analytics. The panel includes representatives from CareFirst BlueCross BlueShield, Benefitfocus, CodeBaby, and an independent insurance broker.

During the two-day event, CodeBaby will also be showcasing its Virtual Assistant & Digital Communications technology in Booth #104.

The Institute for HealthCare Consumerism’s IHC FORUM Conference Series are national events dedicated to health care consumerism. Through workshops, general sessions, pre-conference events and networking opportunities, attendees gain relevant insights from industry thought leaders and policymakers on how to navigate defined contributions and exchanges, cut costs, engage employees and comply with current healthcare laws.

About CodeBaby
CodeBaby is a leading global customer engagement and intelligent virtual assistant (IVA) technology provider. Leveraging emotional engagement and gaming expertise, CodeBaby’s solutions drive engagement and retention for Fortune 500 customers within healthcare, financials, banking, and eCommerce. CodeBaby was named a 2014 eHealthcare Leadership Award Winner for providing innovative solutions in healthcare. Visit our website or follow us on Twitter @CodeBaby.

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Katherine Wells
CodeBaby Corp.
719.387.8358 x118


About the Author

Katherine Wells

Katherine has 25 years in high-tech marketing, product management and corporate communications. She is a gadget-girl, which is one of the reasons she is passionate about connecting people with innovative solutions and technology that solve real problems. Her objective at CodeBaby is to help businesses increase conversions and build lasting loyalty by putting their customer/consumer in control of their user experience. Connect with Katherine on LinkedIn and Twitter!

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