CS Gazette Features Use of CodeBaby to Help Colorado Exchange Insurance Shoppers

January 28, 2015 Katherine Wells

Creation by Colorado Springs Company helps health insurance shoppers

Repost from the Gazette.com

By Wayne Heilman Updated: January 28, 2015 at 1:36 pm

Connect for Health Colorado, which operates the state's health insurance
exchange, has begun using a virtual assistant developed by Colorado Springs-based
CodeBaby Corp. to help consumers navigate its website and purchase
health care coverage.

Kyla from ConnectforHealth Colorado Pointing

The assistant, named Kyla, appears on the exchange homepage
(connectforhealthco.com) and at key points on the site to help consumers make
decisions and provide them with information that includes applying for financial
assistance and understanding insurance terms. She appears on both the
exchange's English- and Spanish-language sites.

Access Health CT in Connecticut became the first state exchange to launch a
CodeBaby virtual assistant in November.

 

About the Author

Katherine Wells

Katherine has 25 years in high-tech marketing, product management and corporate communications. She is a gadget-girl, which is one of the reasons she is passionate about connecting people with innovative solutions and technology that solve real problems. Her objective at CodeBaby is to help businesses increase conversions and build lasting loyalty by putting their customer/consumer in control of their user experience. Connect with Katherine on LinkedIn and Twitter!

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