Creates More User-Friendly Website for Insurance Brokers and Small Businesses
Colorado Springs, Colo., February 4, 2015 –– CodeBaby, a provider of interactive virtual assistant technology, today announced that USA Business Choice has implemented a CodeBaby interactive virtual assistant on their website, recognizing that an engaging customer experience is critical to connecting with brokers and small businesses seeking healthcare solutions.
Introduced on the USA Business Choice homepage, the intelligent virtual assistant, Brooke, handles the critical first few seconds to capture a visitor’s attention. Brooke interacts with the visitor as she welcomes them to the site, helps them navigate their next step, and provides additional information so they get started down the right path. As a result of this engagement, Brooke is able to guide a visitor based on interest. This reduces the amount of time a visitor spends searching and delivers them to the right location more quickly.
“With literally seconds to grab visitors attention, the interaction with Brooke not only engages people, but begins to build trust," said CW Connor, Principal of USA Business Choice. “The addition of the CodeBaby intelligent virtual assistant boosts our ability to educate, navigate, guide and ultimately convert people through an engaging experience.”
The addition of an intelligent virtual assistant to a website that is delivering complex information helps businesses establish a new level of trust with customers. “The Benefits of Interactive Online Characters,” by Byron Reeves of Stanford University shows just this -- that people trust information more in an interaction with a character than in an identical interaction without a character.
“Customer experience tops the list of advancement areas for most Internet-enabled businesses today,” said Dennis McGuire, CEO of CodeBaby. “That is why we are working with companies, like USA Business Choice, to deliver innovative technology that creates engaging and impactful customer experiences and helps them convert more website visitors to customers.”
CodeBaby is a global customer engagement and intelligent virtual assistant (IVA) technology provider. Leveraging emotional engagement and gaming expertise, CodeBaby’s solutions drive engagement and retention for Fortune 500 customers within healthcare, financials, banking, and eCommerce. CodeBaby was named a 2014 eHealthcare Leadership Award Winner for providing innovative solutions in healthcare. Visit our website codebaby.com or follow us on Twitter @CodeBaby
About the Author
Katherine has 25 years in high-tech marketing, product management and corporate communications. She is a gadget-girl, which is one of the reasons she is passionate about connecting people with innovative solutions and technology that solve real problems. Her objective at CodeBaby is to help businesses increase conversions and build lasting loyalty by putting their customer/consumer in control of their user experience. Connect with Katherine on LinkedIn and Twitter!Follow on Google Plus Follow on Twitter More Content by Katherine Wells