Connect for Health Colorado Implements CodeBaby’s Intelligent Virtual Assistant to Improve Consumer Experience

January 27, 2015 Katherine Wells

Connect for Health Colorado Creates More User-Friendly Website with Addition of Interactive Coach to Guide Customers Making Health Insurance Decisions

Colorado Springs, Colo., January 29, 2015 –– CodeBaby, a provider of interactive virtual assistant technology, today announced Connect for Health Colorado® has implemented CodeBaby as a way to increase consumer education and improve the online experience for customers of Colorado’s health insurance Marketplace, Connect for Health Colorado.

The new virtual coach, Kyla, welcomes customers on the Marketplace website homepage and helps them quickly navigate to the right location. Kyla can also be found at key points in the website, presenting important information in a clear manner, and assisting users in making informed decisions. She provides decision support for critical choices, including applying for financial assistance and understanding unfamiliar health insurance terminology.

“We are committed to delivering a superior experience for those people shopping for quality, affordable health care coverage,” said Marcia Benshoof, chief strategy and sales officer for Connect for Health Colorado. “We have seen that the addition of CodeBaby’s interactive coach greatly improves the experience people have on the site. The ability to quickly note information and help people navigate the site in fewer steps is key to reducing our customers’ frustration.”

Kyla is more than just a visual representation of a character. She is fully animated and carries the brand persona and intelligence driving the customer experience including multilingual capabilities. Kyla also appears on Connect for Health Colorado’s Spanish website.

“There is a rise in organizations that are delivering complex information in an online setting looking for more effective ways to improve consumer engagement,” said Dennis McGuire, CEO of CodeBaby. “Combine this with studies showing that intelligent virtual assistants make interfaces easier to use and it becomes clear why organizations, like Connect for Health Colorado, are deploying our intelligent virtual coaches.”

Connect for Health Colorado is the second state health exchange to choose CodeBaby to help consumers through the process of comparing plans and shopping for quality, affordable health care coverage. Access Health CT was the first state-based health exchange to launch CodeBaby in November 2014 in preparation for the 2015 open enrollment cycle.

About CodeBaby:
CodeBaby is a global customer engagement and intelligent virtual assistant (IVA) technology provider founded in 2001 by two physicians turned gaming entrepreneurs. Leveraging emotional engagement and gaming expertise, CodeBaby’s solutions drive engagement and retention for Fortune 500 customers within healthcare, financials, banking, and eCommerce. CodeBaby was recently named a 2013 IHC Superstar Award Winner for providing innovative solutions in healthcare consumerism and benefits enrollment. Visit our website: or follow us on Twitter: @CodeBaby

About Connect for Health Colorado
Connect for Health Colorado is a public, non-profit entity established in law by the Colorado General Assembly in 2011. A health insurance Marketplace built just for Colorado, it launched on Oct. 1, 2013 for individuals, families and small employers to compare and buy health insurance and apply for tax credits to help make their insurance more affordable. Customers can shop online; get help by phone or chat from expert Customer Service Center representatives; and find in-person assistance from certified Brokers, community based certified Health Coverage Guides or Certified Application Counselors.   The open enrollment period for individuals and families for 2015 coverage is Nov. 15, 2014 through Feb. 15, 2015. For more information:

Katherine Wells
CodeBaby Corp.


About the Author

Katherine Wells

Katherine has 25 years in high-tech marketing, product management and corporate communications. She is a gadget-girl, which is one of the reasons she is passionate about connecting people with innovative solutions and technology that solve real problems. Her objective at CodeBaby is to help businesses increase conversions and build lasting loyalty by putting their customer/consumer in control of their user experience. Connect with Katherine on LinkedIn and Twitter!

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