Access Health CT Launches First Online Avatar to Help Consumers Enroll

November 17, 2014 Katherine Wells

For Immediate Release


Virtual assistant “Tina” designed to provide online enrollment assistance

Hartford, Conn. (November 17, 2014) – Access Health CT (AHCT) is the first state-based health exchange to launch an online avatar to help consumers through the process of comparing plans and shopping for quality, affordable health care coverage. Named “Tina,” this virtual assistant offers guidance and answers to consumer questions on the AHCT website.

“During the 2014 open enrollment, 45 percent of qualified health plan enrollees and 40 percent of Medicaid enrollees enrolled by themselves online,” said Jim Wadleigh, Acting CEO of Access Health CT. “While the website functioned well for those consumers, our goal during the 2015 open enrollment cycle is to make the process even easier, and encourage even more consumers to use the online system.”

AHCT worked with CodeBaby, a global customer engagement and leading intelligent virtual assistant technology provider, to develop and launch Tina. Her guidance is available in 120 different places on the AHCT website, in both English and Spanish.

“Research shows that characters like Tina make online experiences easier, and can increase consumer trust in the information provided,” said CodeBaby CEO Dennis McGuire. “We’re excited to partner with Access Health CT to offer this new feature for Connecticut consumers.”

Consumers can compare plans and shop for coverage online at beginning November 15, 2014. The 2015 open enrollment period will continue through February 15, 2015.

About Access Health CT
Access Health CT (AHCT), Connecticut’s official health insurance marketplace, is a quasi-public agency created by the Connecticut legislature in 2011 to satisfy requirements of the federal Affordable Care Act. AHCT’s mission is to increase the number of insured residents in Connecticut, promote health, lower costs, and eliminate health disparities. Connecticut residents and small business owners can compare and enroll in health care coverage and apply for tax credits for individuals through AHCT. AHCT (or the Marketplace) also coordinates eligibility and enrollment with state Medicaid and Children’s Health Insurance Programs. For more information, please visit, like us on Facebook at and follow us on Twitter @AccessHealthCT.

Kathleen Tallarita

About CodeBaby
CodeBaby is a global customer engagement and leading intelligent virtual assistant (IVA) technology provider founded in 2001 by two Canadian physicians turned gaming entrepreneurs (former CEOs of Bioware and executives of Electronic Arts). Leveraging emotional engagement and gaming expertise, CodeBaby’s solutions drive engagement and retention for Fortune 500 customers within healthcare, financials, banking, and eCommerce. CodeBaby was recently named a 2013 IHC Superstar Award Winner for providing innovative solutions in healthcare consumerism and benefits enrollment. Visit our website: or follow us on Twitter: @CodeBaby

Katherine Wells
719.387.8358 x111

About the Author

Katherine Wells

Katherine has 25 years in high-tech marketing, product management and corporate communications. She is a gadget-girl, which is one of the reasons she is passionate about connecting people with innovative solutions and technology that solve real problems. Her objective at CodeBaby is to help businesses increase conversions and build lasting loyalty by putting their customer/consumer in control of their user experience. Connect with Katherine on LinkedIn and Twitter!

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