CodeBaby Customer Wins John J. Robbins Sr. Memorial CEO Leadership Award for Vision and Exemplary Leadership

November 12, 2014 Katherine Wells

John J. Robbins Senior Memorial Healthcare Consumerism Award BannerNominated by CodeBaby for leadership role in making healthcare affordable

Colorado Springs, Colo. (November 20, 2014) –– CodeBaby, a leading interactive virtual assistant (IVA) and consumer engagement company, today announced that one of their strategic customer, CareFirst Blue Cross Blue Shield’s CEO, Chet Burrell, was awarded the high honor of the John J. Robbins Sr., Memorial CEO Leadership Award by the Institute of Health Care Consumerism.

John J. Robbins Sr. was a true visionary who guided his company to many groundbreaking firsts.  He believed firmly that consumers ultimately knew best how to spend their health care dollars, and lead DataPath to become among the first to create systems for the administration of FSAs, MERPs, HRAs, and Commuter benefits while pioneering the use of debit cards and ACH process to streamline payment processes.

Said Charles Robbins, “My father’s commitment to consumerism lives on in the efforts of professionals like Chet, who has proven his commitment to containing health care costs in both the public and private sectors. The fight to contain costs continues, and those of us in the fight are buoyed by the presence of such committed partners.” 

“This is our most prestigious award, and we were thrilled to see so many nominations,” says Doug Field, CEO of Institute of Health Care Consumerism and FieldMedia, LLC.  “While there were many viable contenders, it was our honor to award this to Mr. Burrell as an innovator and a demonstrated respected leader within his industry, company, community and life.”

“It was an honor to have nominated Mr. Burrell for this award, as we have both witnessed, and participated in the continuing execution of his vision and leadership,” says Dennis McGuire,  CEO of CodeBaby.“

IHC Superstar Award Magazine for 2014



Read the magazine article about Mr. Burrell's accomplishments:




About CodeBaby: CodeBaby is an award-winning global customer engagement and leading intelligent virtual assistant (IVA) technology provider founded in 2001 by two Canadian physicians turned gaming entrepreneurs (former CEOs of Bioware and executives of Electronic Arts). Leveraging emotional engagement and gaming expertise, CodeBaby’s solutions drive engagement and retention for Fortune 500 customers within healthcare, financials, banking, and eCommerce.

CodeBaby was named 2014 Best Interactive Site by Health Care Internet Communications, and 2013 IHC Superstar Award Winner for providing innovative solutions in healthcare consumerism and benefits enrollment. Visit our website: or follow us on Twitter: @CodeBaby

Katherine Wells
CodeBaby Corp.

About the Author

Katherine Wells

Katherine has 25 years in high-tech marketing, product management and corporate communications. She is a gadget-girl, which is one of the reasons she is passionate about connecting people with innovative solutions and technology that solve real problems. Her objective at CodeBaby is to help businesses increase conversions and build lasting loyalty by putting their customer/consumer in control of their user experience. Connect with Katherine on LinkedIn and Twitter!

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