iDAvatars (IDA) Announces Strategic Merger with CodeBaby

June 30, 2016 Natasha Mansur-Ruf

iDAvatars Merges with CodeBaby, Dramatically Increasing Global Reach

Mequon, WI­- iDAvatars (IDA), creators of industry leading Avatar apps for healthcare, powered by IBM Watson®, is delighted to announce a strategic merger with CodeBaby, a leading virtual assistant provider based in Colorado Springs.

Both companies bring complementary technologies and strategic capabilities to the merger, addressing the growing need for global enterprises to more efficiently and effectively interact with their customer and patient audiences online and via mobile devices.

iDAvatars develops fully conversational avatars through a unique mix of cutting­-edge technologies, including natural language processing, artificial intelligence, and emotional recognition. Through an intuitive user interface, Sophie can form remarkably personal and empathetic connections with patients. She talks to them, listens to them, learns from them, senses their feelings and mood, and then collects, analyzes and transmits that learning back to the clinician. Sophie not only takes excellent care of her patients, she also connects with their doctor and creates meaningful and actionable data.

Through CodeBaby, iDAvatars will acquire a powerful set of technological features and a comprehensive portfolio of brand­name clients, representing a significant force in the customer engagement and intelligent virtual assistant (IVA) space. Using 3D avatars, wizards, interactive videos and more, they drive engagement and retention for customers in insurance and finance, eCommerce, education and eTraining, and other categories, including law enforcement and healthcare. They were also recently chosen as the 2015 eHealthcare Leadership Award Winner.

iDAvatars will be the surviving entity, headquartered in Mequon, WI, with operations in Colorado Springs, CO and Edmonton, Canada. The company will have over 35 employees and 10 full­time contractors. Norrie Daroga will remain CEO while CodeBaby CEO, Dennis McGuire, will spearhead the organization’s growth as Chief Strategy Officer. 

“There is undeniable evidence that intelligent virtual assistants and self­service technology is quickly growing in demand throughout all verticals across the globe,” said Dennis McGuire, CEO of CodeBaby Corp. “CodeBaby has the proven data analytics and strategic business model, while iDAvatars has unmatched advanced intellectual property. The combined resources will dominate the self­service market and the delivery of healthcare to the patient, regardless of their location.”

“The integration of CodeBaby was a natural fit into our growth strategy,” said Norrie Daroga, Founder and CEO of iDAvatars. “With our expertise in the healthcare world, we will use our advanced technology to expand on the capabilities of the CodeBaby avatars into more specialized and more acute, clinical markets. Not to mention, CodeBaby provides experience, insight and inroads into other verticals such as financial services, law enforcement and online retail.”

To learn more about iDAvatars & CodeBaby visit: and or follow @iDAvatars and @CodeBaby

About iDAvatars:
iDAvatars is committed to creating the next generation of mobile health technology that thrives on the relationship with the user. Its digital avatars have an IQ to help connect people and share information and they also possess EQ, an emotional intelligence that enables response to the human condition, interacting with empathy and humanity.

Media Contact:
Laura Mitchell Consulting, LLC


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