5280 Magazine Article Shares How CodeBaby Works

December 2, 2015 Marijah Adams-Cleek

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5280 [The Denver Magazine] sent Spencer Campbell to experience what it is like to create a custom CodeBaby intelligent virtual assistant, or avatar, as used by companies such as Connect for Health Colorado, CareFirst, and Anthem. The article pinpoints five ways CodeBaby uses demographic research to tailor the avatars to client webpages. Click here for the full article.

CodeBaby has been collecting demographic research on gender, physical manifestation, and voice to ensure appealing, engaging, and trustworthy characters. Each category is thoroughly researched for every project, with customers providing detailed feedback through a three round process.

A more in-depth look at CodeBaby research findings:

  • Human-like female avatars are considered more reliable when discussing love and relationships or taking on traditionally female roles, like a librarian. Human-like male avatars score higher in trustworthiness when discussing technology or taking more active roles, like a fitness trainer. Both female and male avatars are considered equally credible on gender neutral topics, such as mass media.
  • Female avatars elicit stronger emotional connections and increased likability when they have softer, rounder faces and larger eyes. Male avatars make the same connections when they have chiseled faces and no facial hair. All avatars are built to appear alert and awake, with good posture to convey confidence, competence, and credibility. All avatars are designed specifically to avoid the “uncanny valley.”
  • Those who interact with intelligent virtual assistants typically judge the avatar’s tone of voice on a subconscious level based on four criteria:
    1. Tone of voice must be confident and reassuring, avoiding monotony, for both male and female avatars. Male characters are considered more appealing and credible with forceful, deep voices.
    2. A voice that is too high-pitched tends to be judged as less truthful, less empathetic, less potent, and nervous.
    3. Faster speech with minimal pauses is considered the most convincing and trustworthy.
    4. Slow speakers are judged as less truthful and persuasive, and more passive.
  • Avatars are designed with current hairstyles and professional clothing that reflect their profession in order to convey credibility and expertise while remaining approachable.

CodeBaby offers over 500 character combinations, as well as unique, customized characters. Our lineup is culturally diverse to meet locational demographics and has lip-sync capability for any language. To learn more about our characters, click here

About the Author

Marijah Adams-Cleek

Marijah is the resident Blogger and Script Specialist. In high school, she was given the nickname “The Champ” in reference to her ability to “get it done,” no matter what it is. In college, a very persuasive English professor helped her realize that she had a knack for writing which led to a four-year stint as a college English tutor. She now spends her days blogging, collaborating, and breaking into random dance and song.

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