Local company donates digital character to aid Memorial Health fundraising campaign
December 20, 2010
CodeBaby Corp. has donated one of its digital characters to a new website set up by the Memorial Health System Foundation for a fundraising campaign to benefit the system’s Memorial Hospital for Children.
The “All We Care About is Kids” campaign supplements an existing campaign by the Kohl’s department store chain that has already raised $101,000 for the children’s hospital from the proceeds of sales of Dr. Seuss toys and books at the company’s four area stores.
All funds raised by the campaign will be used for care the hospital provides financially struggling patients at little or no cost, said Cary Blanchette, the foundation’s executive director.
The digital character, named Mandy, is featured on the campaign’s website, www.allwecareaboutiskids.org, as well as sites for Memorial and two radio stations promoting the campaign, KILO-FM and KRXP-FM.
The character explains the benefits of donating to the campaign and provides information on how to donate either through a cash donation or buying a Dr. Seuss item at Kohl’s. The campaign is scheduled to continue through year’s end.
Colorado Springs-based CodeBaby employs 40 people to develop characters used on more than 200 websites for sales, customer service or electronic learning, including Yum Brands, the University of Arizona, Pikes Peak Community College and the Colorado Springs Police Department.