Virtual Health Gets Attention of American Marketing Association

April 25, 2014 Marijah Adams Cleek

The American Marketing Association predicts that avatars are a definite part of the future of healthcare.

The American Marketing Association recently sought insight and vision from CodeBaby’s CEO, Dennis McGuire for their article entitled “Virtual Health: Are Avatars the New Health Care Provider?

In the article, Lauren Drell shares predictions around employing Intelligent Virtual Assistants  (IVAs) in the healthcare space. According to Drell, “Experts predict [avatar technology] will give health care providers a new set of tools to better manage patients, boost engagement, improve treatment adherence rates and reduce costs.”

But will patients form trusting relationships with a virtual caregiver?

“Patients will interact with an animated character with a lot less trepidation because they know it’s not a real human who might be judging them based on the kinds of information they’re inquiring about,” says Dennis McGuire, CEO of CodeBaby, the Colorado Springs, Colo.-based software company that develops virtual assistants.

The article also predicts the next phase of health care avatars will focus on consumer experience and engagement.

“This is such a large industry that change doesn’t happen overnight,” McGuire says. “I think the customer experience and customer engagement side of it is really the next phase, so I think we’ll see quite a bit of acceleration in that space because they have to address costs. Between the cost and the patient engagement side of things, [health care companies] have to look at technologies they never would have considered before.”

Read the full article here.

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