CodeBaby as Expert Panelist at Voluntary Benefits Event

July 17, 2014 Audrey Dalton

Colorado Springs, Colo. – June 25, 2014.

Trustmark, a voluntary benefits leader, is hosting this special event that will provide insights into innovations, industry transformation, and the non-stop challenges facing the voluntary benefits market.


Expert panelists from around the nation, including Dennis McGuire, CodeBaby CEO, will provide advice on the latest strategies, techniques, and technology to improve benefits education and communication, wellness engagement, and enrollment.

[eBook]: CodeBaby Voluntary Benefits Solutions

Dennis understands the challenges of the voluntary benefits space and the increasing demand for diverse methods to engage and educate consumers. He says, “CodeBaby is focused on creating solutions that communicate, educate, and elevate the entire benefits enrollment experience, not as a point-in-time but throughout the consumer lifecycle.”

During the panel discussion, Dennis will describe real use case examples that underscore the benefits of using CodeBaby engagement methods. He will emphasize that intelligent virtual assistants, user experience design, and just-in-time decision support tools enable consumers to make more appropriate choices as well as encourage them to consider unknown options.


To round out the event, Reggie Rivers, former Denver Broncos football player and motivational speaker, will end the evening with a fitting and inspiring speech: Leading Yourself: Overcoming Obstacles.

About CodeBaby: CodeBaby is a global customer engagement and leading intelligent virtual assistant (IVA) technology provider founded in 2001 by two Canadian physicians turned gaming entrepreneurs (former CEOs of Bioware and executives of Electronic Arts). Leveraging emotional engagement and gaming expertise, CodeBaby’s solutions drive engagement and retention for Fortune 500 customers within healthcare, financials, banking, and eCommerce. CodeBaby was recently named a 2013 IHC Superstar Award Winner for providing innovative solutions in healthcare consumerism and benefits enrollment. Follow us on Twitter: @CodeBaby

About Trustmark: Trustmark Voluntary Benefit Solutions is a mutual company focused on listening to clients and creating benefit solutions to fit their needs. They pride themselves on service and experience. Their capabilities and the resources they can access are unique compared to most voluntary carriers. Trustmark’s knowledge and expertise is a result of focusing on voluntary benefits for 100 years. They take the time to determine what an employer’s needs are, and they don’t believe in a one-size-fits-all solution. Their way of business is to start by listening and asking questions. Only after they clearly understand client objectives do they offer guidance and solutions.

About the Author

Audrey Dalton

Audrey holds nearly 10 years of B2B/B2C sales, marketing, and communications experience. She manages the content strategy and development for multimedia campaigns and digital marketing programs at CodeBaby. She also has wistful aspirations to be a globetrotting mega DJ.

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