Their options are to either:
A) Double the amount of traffic they get each month.
B) Improve their conversion rate.
They, like many other companies, spend thousands of dollars each month on SEO and PPC to get eyeballs to their site. To get the targeted 500 conversions per month at the same close rate, they would obviously need to double their number of unique
visits each month. Let’s assume they were spending $4,000 per month on SEO/PPC. To double their leads, they would need to increase spending to $8,000. Even at that, due to the nature of SEO, it would not see immediate results. Or they could work on improving their conversion rate.
They, like many other organizations, don’t spend enough time on this piece.
Our recommendation to them was to look at spending a fraction of that on improving their conversion rate. Considering they are starting at a 0.5% conversion rate, there is significant room for improvement. They could start by running a split test on the cal
ls to action, as well as the sign-up forms. Additionally, the challenge could be that the visitor is unable to understand the value proposition of a newsletter sign-up. These areas are where the use of a tool such as ours can show significant results. They agreed and are launching one of our digital characters on their site in a few weeks. I am confident our CodeBaby Conversation can get them the conversion targets they are shooting for. Stay tuned for how this turns out!