3 Ways to Enhance Customer Loyalty Using an Intelligent Virtual Assistant

September 23, 2013 Audrey Dalton

Customer loyalty and retention is imperative to the ongoing survival of a business or organization.

At CodeBaby, we provide a range of creative solutions in the form of online decision support tools and intelligent virtual assistants that strengthen customer loyalty and brand engagement.

1. Use an Intelligent Virtual Assistant to Live Up To the Brand Promise

Postbeeld Webshop

When you first started your company or organization, you stood for something that appealed to your target audience and also realized that a superior customer experience would help you keep the brand promise.

CodeBaby’s Intelligent Virtual Assistant helps you deliver on that promise. The 3D intelligent virtual assistant and interactive tools deliver key product information at the moment of truth– keeping your customers engaged and informed during the buying process. This ensures the product or service is fully explained and the customer perceives the value as meeting or exceeding their expectations.

Additionally, your online visitors are motivated to explore further services and products, potentially making expanded choices , and by doing so, they enjoy greater customer satisfaction.

2. Use an Intelligent Virtual Assistant to Enhance Web Self-Service

When a new product or service is launched, it is not always easy to explain or succinctly provide guidance. Most people don’t have the time or the patience to read through reams of text. Plus, research shows, the majority of customers prefer self-service over calling customer service. So enabling them to take matters into their own hands with a little guidance allows them stay in control while increasing customer satisfaction and reducing operational costs. The intelligent virtual assistant combines several contextual support tools in one.

It offers advice, product comparisons, FAQ, drives users to new web pages when appropriate, and when it doesn’t have the answer, it can escalate to live chat or offer a call back.

In short, it allows customers to seek guidance, when they need it, right where they need it, without interruption to the shopping or service experience.

3. Use an Intelligent Virtual Assistant to Value the Customer

Lottogopher WebsiteConsider using an intelligent virtual assistant to enhance loyalty and rewards programs. The intelligent virtual assistant can explain the value and encourage membership enrollment. Additionally, when the customer reaches certain milestones, they can provide special announcements, deals,  and customer appreciation messages.

Contact us for more information or for a personalized demo to discuss the value of implementing a CodeBaby intelligent virtual assistant solution.

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About the Author

Audrey Dalton

Audrey holds nearly 10 years of B2B/B2C sales, marketing, and communications experience. She manages the content strategy and development for multimedia campaigns and digital marketing programs at CodeBaby. She also has wistful aspirations to be a globetrotting mega DJ.

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