Trustmark sponsored a free Continuing Education event yesterday at the Cherry Creek Country Club in picturesque Denver, Colorado. The 40+ attendees were treated to valuable education on current trends in the voluntary benefits insurance industry.
Assembling a panel of 7 people from contrasting backgrounds – including enrollment firms, brokers, and technology – ensured the information was both diverse and timely for this constantly changing market.
Reggie Rivers Spoke at the Trustmark Panel on June 25, 2014
Some of the key takeaways included:
- A multi-channel approach is crucial given the audience ranges from Millennials to Baby Boomers, as well as the vast amount of new technology available. This includes everything from face-to-face conversations to phone or online chat to full self-service, in any combination.
- Overwhelmed HR departments and a growing appetite for control are driving employee self-serve initiatives and, in fact, are often the default expectation of the Millennial generation.
- Enormous cost-savings, customer delight and increased bandwidth are achievable with a solid implementation plan and effective technology.
- Effective employee communication strategies make the difference.
CodeBaby’s CEO, Dennis McGuire was invited to, and participated on, the panel.
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About the Author
Katherine has 25 years in high-tech marketing, product management and corporate communications. She is a gadget-girl, which is one of the reasons she is passionate about connecting people with innovative solutions and technology that solve real problems. Her objective at CodeBaby is to help businesses increase conversions and build lasting loyalty by putting their customer/consumer in control of their user experience. Connect with Katherine on LinkedIn and Twitter!Follow on Google Plus Follow on Twitter More Content by Katherine Wells